Since being on the Academy, Mark has recently moved to Indonesia to lead Millward Brown’s rapidly growing business there. Mark is passionate about developing global brands and businesses by understanding how consumer behaviour is influenced by marketing communications and shopper programmes. He joined the Millward Brown UK graduate development scheme in 2003 developing a track record of turning around difficult situations.
In his time in the UK he led the turn-around of several failing client relationships, improved his group staff satisfaction in economically challenging times and championed new ways of working to improve the impact of insight in client organisations.
Mark has worked with many organisations including Unilever, P&G, Newspaper Marketing Agency (NMA), Prudential, Capital One and Ford. Some of his more notable roles involved:
¥ the global roll out of creative development research protocol for GSK (including a 6 month client secondment)
¥ growing MB’s brand tracking business by 18% as Global Account Lead on Bacardi
¥ working with Kantar WorldPanel to provide holistic in-market evaluation of campaign impact on attitude (brand health) and behaviour (shopper measures) for The Coca-Cola Company).
