Mark Migliorini has built a strong career in analytics, with a focus on data-driven decision making and performance optimisation. He currently works at Sportsbet, where he plays a key role across analytics and growth initiatives.
During his time at Sportsbet, Mark has worked extensively on experimentation, audience targeting, and performance analysis, becoming a principal analyst on the Highly Engaged program — one of the company’s key strategic objectives. His work spans complex testing design, deep analytical insight, and close collaboration with cross-functional teams including Product, Marketing, and Data Science.
Mark is known for his strong technical capability, consistency, and attention to detail, and has established himself as a trusted analytics partner within the Growth function.
Mark Migliorini, Chief Marketing Officer – Sportsbet
