A passion for people, stories and culture, Marlena Blitz serves as Senior Director of Partnerships at Provi, a B2B technology company in the beverage alcohol industry. She has spent over a decade growing the publishing partnerships division through her tenure at Provi (which acquired SevenFifty Technologies after the merger with Beverage Media Group) and represents SevenFifty Daily and Beverage Media publications as well as Provi’s eCommerce channel.
Marlena is a seasoned professional with a wealth of experience in marketing, communications, and strategic partnerships; in her capacity as Senior Director of Partnerships, she has acted as trade liaison for suppliers, distributors, retailers, industry affairs and regional trade commissions by building industry relationships.
Marlena is currently pursuing her MBA at Questrom School of Business at Boston University to enhance her leadership skills. She was recently granted a ‘Women Behind the Wine’ scholarship from Women of the Vine and Spirits sponsored by Gallo to complete her MBA. Previously, Marlena was selected as a FLOurish Scholarship recipient presented by Dream Big Darling for executive coaching sponsored by Mäst-Jägermeister. Additionally, Marlena earned her WSET (Wine and Spirits Education Trust) Certification for levels one and two.
Prior to joining the beverage industry, Marlena pursued a degree in theater and psychology at NYU Tisch School of the Arts where she developed her love of storytelling and empathizing with people.
Equally notable to her professional and academic accomplishments, Marlena became a mom to her son, Ryan, in May of 2024. She hails from and currently resides in New Jersey with her family.
