Matt Blevins is a seasoned global spirits industry executive with 25 years of experience in brand management, innovation, consumer insight and business leadership. Matt joined Heaven Hill in October 2022 from Brown-Forman where he was a leader of the Jack Daniel’s brand serving in a variety of Global Brand and North American Leadership roles.
Matt currently serves as Chief Marketing Officer for Heaven Hill Brands, the largest privately held and led spirits company in the U.S., where he has responsibility for over $80 million in marketing collateral with a team of over 60 leaders globally.
Matt has established himself as a strong figure both on the Executive Leadership team and across the company. He brings a passion for evidence-based marketing and the importance of collaboration across sales, marketing, finance, and other functions to drive business results. He has worked to bring a disciplined approach to brand planning by allocating resources across the marketing mix to drive both long-term brand equity and short-term business results.
Matt graduated with a B.A. in Economics from Centre College, where he also played Division III basketball, and has a Master’s Degree in Applied Economics from the University of Cincinnati.
Matt is married and has two teenage children. In his free time, he enjoys live music, cooking, golf, reading fiction, history, and world travel.
