BetterBriefs is a brief advisory and training business that helps marketers brief better and realise more impactful ideas.
Founders Matt Davies and Pieter-Paul von Weiler are former creative agency strategists, highly recognised for their marketing effectiveness thinking.
They’ve won two Grand Effies and one IPA Effectiveness award to name a few.
They now work with some of the world’s biggest brands and have released several studies and publications on marketing briefs in partnership with the IPA, Mark Ritson and other marketing thought leaders.
