Matt is a growth-focused digital and marketing leader with expertise in FMCG, finance, and telecoms. He loves to delve into big business problems and solve them by focusing on delivering key business outcomes, building exceptional teams, and delivering value quickly. He has a proven track record of driving digital transformation and building innovative solutions that drive significant business growth.
He has held executive positions with some of the world’s most recognizable brands, such as BrewDog, Diageo, EE and Virgin Atlantic, all with a focus on digital growth and digital marketing transformation.
Currently, Matt leads the commercial and marketing activity for a joint venture between the Bank of Ireland and the Post Office, where he is focusing on shifting customers from traditional retail channels to digital. Matt plays a key role in the company’s rapid expansion, leveraging data to drive customer acquisition and engagement.
He holds a Master’s in Business Administration with a specialisation in digital marketing transformation, a Master of Arts, and an undergraduate degree in computer science. Matt is a father of two girls, a digital evangelist, data geek, and lover of coffee.
