Matt Plant, Head of Behavioural Science & AI at Thinkerbell

Matt is Thinkerbell’s Head of Behavioural Science and Ai. Matt has brought the worlds of Behavioural Science (sociology, anthropology, neuroscience, psychology and behavioural economics) to national and international brands to solve a host of challenging human problems. Including: researching the values of the Australian Psyche, international behaviour change projects across airport operations and positioning an organisation creating a new approach to scientific research. Matt’s experience spans research, brand and comms strategy, CX strategy and behaviour change and now the world of Ai.

Matt Plant headshot scaled

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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