Max joined Mars Wrigley UK in June 2021 as Brand Director HFSS Reinvention Lead. Max is responsible for leading the strategy design and deployment in response to government legislation impacting the marketing and sales of high fat salt sugar products.
Previously, Max was in Mars Food as Global Brand Acceleration Manager on Uncle Ben’s, where he focused on the global re-launch of Ben’s Original to deliver a new brand identity, purpose and communication platform, which launched across all markets from 2021.
Before joining Mars, Max spent six years at Mondelez working across a variety of marketing and sales roles within confectionery including Sales Manager for Seasonal Chocolate, in which he led a business turnaround and then as Senior Brand Manager on Green & Blacks leading the re-launch of the brand in the UK.
Max is a driven marketing leader, who likes to take on transformational business opportunities and push outside his comfort zone & challenge his learning. He strongly believes in the power of the team, and the importance of trust and empowerment to deliver great business results.
Outside of work, Max enjoys personal challenges. He is a keen obstacle racer and is currently preparing for the 3 peaks challenge.
