As REA Group’s Chief Audience & Marketing Officer, Melina is responsible for driving the brand, marketing and content strategy for the Group’s brands. She leads a high performing team of professionals to bring REA’s story to life and communicate purpose in compelling ways to consumers and customers.
The team Melina leads includes behavioural and personalisation, content and insights, corporate affairs, economic research, consumer and customer marketing, data science and analytics specialist functions.
With more than 20 years’ experience in online product, marketing and publishing roles in Australia and the UK, Melina’s background covers e-commerce, advertising, online classifieds and transactional customer channels. Her work has primarily centred on building and commercialising large online consumer audiences.
Melina joined REA Group from Domain, where she was Chief Marketing Officer responsible for the national consumer and customer marketing channels across Domain, Commercial Real Estate and Allhomes. Prior to this, she was a Group Director at Fairfax Media where she led the product and audience divisions with a portfolio including Essential Baby, Daily Life, Traveller, Good Food and Find A Babysitter. She was also a Product Manager in the early Fairfax Digital teams that launched smh.com.au, theage.com.au and afr.com.au.
Melina holds a BA (Hons) from Monash University and Grad Diploma from Birkbeck University of London. She is also a graduate member of the Australian Institute of Company Directors.
