Melissa Louey, Marketing Director – frank green

Melissa is a strategic and performance driven leader with over 20 years of experience lead teams across globally renowned brands in multiple industry sectors including FMCG, Beverages, Retail & Consulting.

Mel is passionate about making an impact on both people and the businesses that she works with and has always worked in organisations where Marketing has an impact on the overall business strategy. She enjoys partnering with across business functions to drive change & growth.

Mel is currently Marketing Director at frank green, who’s purpose is to eliminate the use of single use plastic. In this role, Mel enjoys the ability to apply her experience to a purpose lead business to not only grow the team and brand but to have a positive impact on the environment.

Prior to frank green, Mel worked at Treasury Wine Estates for 9 years, creating the opportunity for her to combine a personal passion with work. During this time, she gained experience in all facets of Marketing & Innovation across the globe. Some of her key achievements include launching and driving growth of some of the world’s largest wine brands, entry into new categories & segments for the business and development of global capability programs.

Outside of her professional career, Mel has spent some time teaching Undergraduate University students where she was inspired to educate as well as learn from the next generation of business leaders. Mel has developed a passion for championing women and mum’s and is particularly proud of partnering with her husband to open a Women’s Health Physiotherapy clinic in 2023.

Outside of work, Mel loves entertaining family & friends, enjoys being active – running & hiking and is also an aspiring surfer, golfer & baker. Mel is driven by always wanting to be better, learning & having different experiences, whether that be personally or professionally.

Mel Louey Headshot 2 Mar24 scaled

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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