Melissa Mendoza is the Director of Marketing, Brand Campbell’s at the Campbell Soup Company, responsible for growing the brand equity and P&L health of a 125-year-old iconic and storied brand. Melissa is responsible for spearheading the largest portfolio re-launch in brand Campbell’s history, from strategy through to execution with the objective of contemporizing the brand for the next generation of meal makers. She charted a new positioning, brand strategic foundations & communication brief, led & developed all aspects of the visual identity redesign and oversaw product quality improvements to simply the ingredient statement. Melissa led a cross functional team to deliver new power claims, recipe, partnership and sustainability strategies. She has an affinity for building highly engaged and top-performing teams recognized for successful leadership that delivers results.
Prior to this role, Melissa spent her career in various marketing & sales roles of increasing scope and responsibility across geographies, leading world-renowned brands at Campbell & Colgate-Palmolive company.
