Melissa Peace is the Director of Brand Marketing for Expedia Group where she leads a team charged with setting the strategic approach across Expedia’s portfolio of brands – Expedia, Hotels and Vrbo. Melissa’s team is charged with developing the macro vision for the global brand portfolio and setting the strategy for portfolio brand campaigns, editorial & content, entertainment partnerships and destination-focused creative. Her team’s recent campaign, The Travelers, launching Expedia Group’s first-ever portfolio loyalty program, was an Adweek “Ad to Watch”.
Prior to leading this team, Melissa was the founding member of the Global Brand team for Expedia Group’s vacation rental brand, Vrbo. She defined the strategy and relaunched the brand from the ground up including taking the brand to +15 markets, launching the Covid recovery campaign that won a 2022 Effie Award, and leading the brand’s largest campaign in history, starting at the Super Bowl. Prior to Expedia Group, Melissa was agency-side, and led account and strategy planning across lines of business for agency clients including, but not limited to, Capital One, Microsoft, Bing and Fannie Mae.
Melissa is based in Austin. Outside of work she serves a mentor to young women professionals, a volunteer leader for multiple non-profit organizations, and is a momma of two.
