Mhairi offers a rare, engaging and extensive blend of over 40 years Entrepreneurial, Corporate, Consultancy and Coaching experience in Marketing (Brand Strategy, Positioning and Activation), Sales, Leadership development and Capability development. Co-author of “The Growth Drivers” – Transforming Marketing Capabilities (Wiley).
As an experienced Coach/Mentor her passion is to inspire potential and help build the courage, self-belief and capabilities leaders need to make their visions a reality. She helps clients create a vision of success and work through real or perceived barriers, balancing inspirational personal support and experienced challenge. Her expertise areas are in Customer-centred Growth, Marketing, Brand Building & Customer experience as well as in Marketing Capability Development.
She is a qualified Executive Coach with a Professional Certificate in Executive Coaching from Henley and ICF accreditation (ACC level). Also accredited in the Leadership Circle Profile (LCP) assessment & development. She coaches and mentors individual Founders/C-Suite executives and leaders in organisations from SME Scale-ups to Multinationals (where she has supported over 160 global and UK brands across a wide variety of industries and geographies).
Mhairi is a Board Advisor to leaders in several companies in the UK and internationally and is a Board Trustee on the Leverhulme Trust – the largest privately owned trust for non-medical academic research in the UK. She is a previous Chair of the Marketing Group of Great Britain (MGGB), Chair of MGGB Emeritus; Fellow and Mentor with The Marketing Society and a Coach/Mentor for The Marketing Academy in the UK and US.
Mhairi’s own leadership experience includes over 16 years Marketing with Unilever (UK, Egypt and France) and PepsiCo International, Sales to National Account retailers (Tesco, Asda, Waitrose & Boots), and Consultancy on the global ‘Diageo Way of Brand Building’ and Unilever Marketing Academy. Mhairi co-founded Brand Learning Ltd in 2000, specialising in global Marketing & Sales Capability development, leading as the Group CEO for 17 years before acquisition by Accenture. Post integration, as President Brand Learning, she became Head of the Accenture Marketing practice (Customer Insights & Growth) until 2020, when she left to develop her portfolio career as an independent Executive Coach/Board Advisor, Mentor & Trustee.
She is a Member of the International Coaching Federation (ICF), the Association of Coaches (AC), The European Mentoring and Coaching Council (EMCC) and the British Psychological Society (BPS).
