Michael Brown; Senior Managing Partner of Insight & Research, UM UK & EMEA
Michael started his career as a marketing graduate at American Express. After receiving his vocation to work in market research, he worked at 2 of the sector’s most innovative businesses, Research Now and MESH Experience. For the last 12 years, he has been working in media research for global media buying holding company, IPG Mediabrands, now Omnicom Media.
Michael has extensive consumer research experience and has led studies for many brands including Fitbit, Honda, Johnson & Johnson, ITV, Spotify and The Economist. He prides himself on delivering a deep level of human insight, always with a focus on actionable recommendations.
Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes and prejudice.
Michael sits on the IPA’s Talent Leadership Group and is founder and chair of MRSpride, the market research sector’s LGBTQ+ network.
In 2023, Michael was made a Fellow of the Institute of Practitioners in Advertising and the Market Research Society in recognition of his contribution to the advertising and market research sectors. He is Senior Honourary Fellow at Bayes Business School, City St George’s, University of London.
