Michael started his career at P&G and L’Oreal before moving to the C-suite of Nestle and Müller. Most recently as the former CMO and strategy director for Müller, Michael led ground-breaking brand building in sport with organisations (eg. Team GB, NBA, British Athletics, British triathlon, World & European Championships) and talents (eg. Dina Asher-Smith, Katarina Johnson Thompson, Hannah Cockroft) for which he picked up the Marketing Week Masters award in consumer goods last October.
Michael is now the managing director of Sport&Brands a strategy consultancy in sport, activity and healthy lifestyle, a company he co-founded. Sport is a professional and personal passion for Michael – who got offered a football contract at 17, became national karate champion in his 30’s and is now a recently qualified athletics coach. Off the track, Michael is passionate about the impact of sport on society. Michael has been a trustee of Women’s Sport Trust since 2017, a trustee of the Active partnership in Shropshire and a member of UK Coaching advisory panel.
Michael is a fellow of the Marketing Society, a fellow of the Marketing academy and a teaching fellow in marketing and strategy at Aston University.
