Michelle Boockoff-Bajdek joined IDG as Chief Marketing Officer in June 2024. A seasoned marketing executive, Michelle oversees the company’s global marketing strategy, focusing on delivering exceptional customer experiences and driving growth through the IDC and Foundry brands. Her extensive industry experience positions IDG at the forefront of enabling IT buyers and vendors to make critical technology decisions.
Before joining IDG, Michelle served as CMO at Skillsoft and IBM Watson and as global head of marketing for The Weather Company, an IBM business. She is a Marketing Academy Fellowship alumna, a founding member of CMO Huddles, and holds a master’s degree from Simmons University.
