Mihir is the head of media at independent start-up agency Anything is Possible (AiP) where he oversees the planning, buying, trading and strategy across AiP’s clients. He joined AiP in January 2021 as their first head of broadcast where his key responsibility was building out the agency’s broadcast proposition. Mihir is one of the industry’s strategic leaders on the future of broadcast topic, and his expertise in the converging broadcast and digital worlds resulted in him being promoted to head of media at AiP in September 2021.
Prior to AiP, Mihir spent four years at independent agency Total Media as their head of broadcast, growing their broadcast billings by over 60% in the time he was there. This was after three years at MEC (now Wavemaker) where Mihir started his media career working predominantly on the Lloyd’s Banking Group account.
He is a leading voice in the Future of TV space, regularly debating the issue on Sky News and the BBC World News as well as industry publications and conferences. He is a champion for diversity in the industry, mentoring for MEFA and Brixton Finishing School and shaping the Advertising Association’s response to the All-in Census on representation in media.
A winner of Media Week’s Rising Star and a Media 30 under 30 inductee in 2019, Mihir now uses his media strategy skills to change the industry with Anything is Possible.
A true believer in the power of media to bring us together, Mihir loves bringing bold brands to TV for the first time. He has planned, booked and managed on- and offline media campaigns for Easee, Pirate, Best Western, Kinship, Lloyds Banking Group, Visa, Lenovo, Slack, Carabao, Rustlers, Kenwood, Delonghi and more.
Away from work, you’ll find Mihir attending or watching a sporting event, at a music gig, in the gym or testing out a new dough recipe for his wood fired pizza oven.
