Mike is the Global Senior Marketing Manager for Peroni Nastro Azzurro, the world’s #1 super-premium Italian lager.
Known as a fiercely positive and energetic leader, Mike leads the global brand strategy and innovation agenda for one of the world’s most iconic beer brands. Managing a global commercial team responsible for turning strategy into action across the world; Mike is responsible for developing the brand in partnership with the 100+ PNA local marketeers across markets; scaling the brand like never before and taking PNA to a top 10 global beer by value by 2030.
A seasoned FMCG marketer with over a decade across brand, innovation and sales in the drinks sector, Mike has a proven track record of delivering highly effective commercial strategy and globally relevant campaigns that drive brand love and create brand value with three of the largest beverage companies in the world in SABMiller, AB-InBev and now Asahi. With experience across global, regional and local market roles, Mike brings a sharp strategic lens and a deep understanding of what makes consumers connect emotionally with brands.
Originally from Australia, Mike is also a passionate and active member of the marketing community; supporting, mentoring and championing those new to the UK & European marketing and creative industries from overseas, as he once was.
Outside of work, Mike is a keen runner aspiring to finish the London Marathon under 3 hours, a very passionate North Melbourne AFL supporter, and a former Kansas City BBQ Competition Judge.
