Miles Thomas is the Head of Brand, Creative and Social at AMP. An accomplished marketing leader with 18 years of experience, he specialises in blending data-driven insight with human-centric storytelling to drive commercial outcomes. Throughout his career, Miles has built a reputation for growing brand value across diverse sectors, including Tech, FMCG, Hospitality, and eCommerce.
Before joining AMP, Miles served as the Associate Director of Brand & Communications at HelloFresh. In this role, he managed the brand portfolio strategy and campaign development for both HelloFresh and EveryPlate across Australia and New Zealand. His consultative leadership secured increased brand investment and drove multiple global-first initiatives. These included high-profile talent partnerships with Robert Irwin, major sports sponsorships, and prime-time television integrations. Previously, he led impactful marketing campaigns at B Corp-certified mattress retailer Koala, where his team clinched IHAC’s Best Integrated Campaign of 2022. He also spent his foundational career years at the award-winning agency Iris in London.
Adaptability is Miles’ greatest professional strength. He excels at navigating early-stage startups, boutique brands, creative agencies, and complex global corporations. Known for his challenger mindset and self-effacing humour, he is a passionate people leader who prioritises a coaching philosophy. He actively focuses on empowering high-performing teams to do their best work within supportive, growth-oriented environments.
Outside of his corporate career, Miles is an avid cyclist. He serves as the joint leader of Crankys Cycle Club, a community dedicated to promoting mental well-being through inclusive cycling. Becoming a father in 2023 further enhanced his perspective on professional resilience and the importance of balancing personal milestones with career ambitions
