Mili is currently the Associate Director of the candy brands Sour Patch Kids and Swedish Fish at Mondelez International. Fueled by multi-cultural Gen Z’s, Mili has led Sour Patch Kids to be a top 10 brand amongst its key target consumer. Sour Patch Kids is currently the #1 candy brand on IG and #1 snack brand with over 1 million followers on TikTok. Mili has led cultural and iconic brand collaborations between Sour Patch Kids alongside music icon Olivia Rodrgio, gaming fanatic TimTheTatman via Twitch and NBA superstar Stephen Curry with the Under Armour sneaker launch. She has fueled our brand purpose providing Black students attending HBCUs with an opportunity to apply for the Mischief for Change scholarship fund with the Thurgood Marshall College Fund. Mili has also opened the brand’s first freestanding store in NYC and DTC site SourPatchKids.com.
Prior to Mondelez, Mili has had an amazing career across many industries, companies and brands in marketing including:
Bayer: Coppertone Sunscreen and Nutritional Brands including One A Day, Flintstones and Phillips Probiotics
Reckitt Benckiser: Schiff Vitamins including Airborne, Digestive Advantage & Move Free
Post Consumer Brands / Mom Brands: Led the merger between these two marketing groups including brands like Honey Bunches of Oats and Fruity/Cocoa Pebbles.
Mars Chocolate: Iconic chocolate brands like M&Ms and Dove
L’Oreal: Skincare brands like Lancôme and Kiehl’s
At home in New Jersey, she is married to Vishal with two children, Arjun (7) and Priyanka (5). They have a dog Coco who is 10. In her spare time, she volunteers on the parent board of her children’s elementary school. She’s a fitness fanatic who loves working out and eating healthy. She loves to travel, indulge in shopping and spend time with her family and friends.
