Mim was appointed Marketing Manager of Carlton Dry and Pure Blonde for SABMiller in July 2014. His role is to ensure SABMiller has a relevant portfolio within the youth and contemporary beer sub segments. Mim has continued the amazing momentum on Carlton Dry via an evolved positioning that leverages both action sports and music, and the launch of multiple occasion based pack formats.
Prior to this role, Mim was the Senior Brand Manager of Victoria Bitter, reclaiming VB’s position as Australia’s number one beer after a decade of decline and cementing the brand as an Australian icon. Prior to VB, Mim held the role of Brand Manager Cascade Brewery Co, bringing Cascade’s rich heritage to life across multiple touch points including a Cascade beer App with over 600 beer tasting notes and videos that utilised barcode scanning technology.
Throughout his career Mim has held a variety of brand, customer marketing and sales roles in Australia including Trade Marketing Manager Penfolds & Yellowglen with Fosters and Assistant Brand Manager Carlton Draught with CUB.
As well as brand & customer marketing experience, Mim has led major brand partnerships with Australia’s largest sports – AFL, NRL, Cricket Australia and State Of Origin.
Mim holds a Bachelor of Commerce degree, majoring in Marketing and Management from Deakin University.
