Prior to joining BANK OF AFRICA in 2002, Mounir started his career in a food-processing company. He is currently the Chief Communication & Institutional Relations Officer of this leading African Banking Group (32 countries in 4 continents). Mounir is active in the affairs of a number of professional organisations: Regional VP Africa & Executive Committee Member in the World Federation of Advertisers WFA, Past President of the Moroccan Association of Advertisers GAM, Board Member of CIAUMED (TV Measurement) & CIRAD (Radio Measurement). Including also past service as President of the OJD (Newspaper Measurement), President of the Moroccan Association of Brands (Club des Marques au Maroc), Member of The National Observatory for enhancement of the image of Women in the Media and founder of the African Digital Summit.



