Naysla Edwards is VP, Brand, Marketing & Member Experience, American Express Australia & New Zealand at American Express, one of the world’s most iconic brands.
For over 20 years, Naysla has created meaningful connections that unite brands with their customers to create long-term advocacy. Her work has spanned across travel, lifestyle, leisure, luxury and financial services industries across Australia, Singapore, France, UK and South America.
Naysla is passionate about fostering innovation and building loyalty through customer insights and data, developing strategic partnerships and continuously challenging the status quo.
Naysla and her team have successfully created some of the most recognised and memorable partnership events for American Express in Australia. These include; American Express delicious. Month Out, American Express Vogue Fashion Night In/Out, American Express Open Air Cinema and the American Express airport and entertainment lounges. Each event delivers emotive, sustainable and enriching experiences and value for Card Members.
Naysla’s team has played a significant role in making American Express an award-winning company, recently recognised in Canstar’s 2020 Award for Most Satisfied Customers – Rewards Credit Card Provider, Mozo’s 2021 People’s Choice Awards (Customer Satisfaction – Credit Cards) and as Roy Morgan Australia’s Favourite High-Spending Premium Brand 2021
