Ndubuisi is the co-founder and CEO of media publisher and youth culture agency, Word on the Curb. Through their 20,000 strong research-ready Curb Collective and 15M+ media reach, they leverage insight intelligence to deliver creator-led media campaigns for organisations who want to change behaviours and be culturally relevant amongst Gen-Z and Millennial audiences.
Ndu co-founded the organisation with business partner and friend, Hayel, when the two were studying at the University of Manchester in 2013. Born out of a passion and desire to accurately depict and explore the opinions of the diverse environment they found themselves in, the pair taught themselves how to create content through online tutorials, uploading videos targeted at exploring youth opinion to their Youtube channel. This gave them early recognition, being awardedthe Prime Minister’s Points of Light in 2014.
The company, now a team of 13, offers 360 communications services to improve media effectiveness for the likes of the NHS, VMO2 and Pinterest. Prior to establishing the business, Ndubuisi spent 3 and a half years at L’Oreal. Starting his journey as a Commercial Management Trainee in 2014, he completed the year long grad scheme in 8 months, landing a job as a National Account Executive on the L’Oreal Paris Cosmetics Boots Account. With a strategic focus on the underdeveloped e-commerce part of the business, Ndubuisi led L’Oreal Paris to become the fastest growing major cosmetics brand on Boots.com. In 2016, he was promoted to National Account Manager for Suncare and given a lead role as an e-NAM for the entire consumer products division on Boots.com.
Taking a year-long sabbatical in the summer of 2017, the growth of Word on the Curb brought his L’Oreal journey to an end. Ndu has been recognised by Deutsche Bank’s Award for Creative Entrepreneurship, as one of Youtube’s Creator Class of 2021, is a LinkedIn Top Voice and was featured on Campaign’s 2026 A-List.
