Nic Yeeles is the co-founder and CEO of Peg, a suite of software that helps global advertisers become influencer marketing experts. Since it’s inception in late 2014, Nic and his team have signed up 1,000+ of the biggest global advertisers (Edelman, Havas, Omnicom, Google etc), across 169 countries, signed up 7,000+ top-tier social influencers with 1.3 billion in combined social reach and raised £1.5m in investment at a £5.2m valuation.
Prior to Peg from 2012 – 2014, Nic was the Digital Brand Director at Syco Entertainment (Sony Music), where he co-ran the fastest growing YouTube channel in the world, amassing ~100m views.
Throughout his career, Nic has also founded a production company and creative agency, consulted major brands such as Adidas, Microsoft and Unilever and produced work for high profile celebrities including Skrillex, Simon Cowell, Zoella and Ed Miliband.
