Nick Cook, General Manager Marketing, Mad Mex

Highly curious and always willing to challenge the status quo, over the past 15 years Nick has worked across a broad range of categories in both creative agency and marketing roles. Nick is currently the Head of Marketing for Mad Mex, one Australia’s leading Mexican QSR chains. In this role he is responsible for leading all facets of marketing from brand, partnerships, digital, new product development and local area marketing.

Prior to this Nick spent 5 years leading Marketing Strategy for Hyundai Australia and was responsible for brand, data & analytics, media and sponsorships. Highlights included launching a new Masterbrand platform for Hyundai as well as launching Hyundai’s performance sub-brand, N, and electric vehicle range, Ioniq.

An AFA graduate, Nick spent close to a decade working at some of Australia’s most creatively awarded agencies including Havas, DDB and Saatchi & Saatchi. This background gave him a passion for commercial creativity and since leaving agencies he has always set a high creative ambition for each brand he has worked on.

With a desire to constantly learn and grow Nick has recently completed an MBA from Macquarie Graduate School of Management (MGSM) and also holds a Bachelor of International Studies from University of Sydney.

Nick is a husband and father to a young daughter (and a Doberman called Chilli) as well as being an avid tennis player, an inflexible yogi, an occasional golfer and an average surfer.

Nick Cook Photo

NOMINATIONS FOR 2026 ARE OPEN!

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