Nick joined UKTV as Head of Marketing in November 2021 and prior to that he worked at the BBC for almost 4 years, where he was responsible for both the BBC iPlayer and BBC One brands. BBC iPlayer achieved record breaking consumption year on year during his time there and he led it’s repositioning away from a traditional broadcaster catch up VoD service to become a single entertainment destination and front door for younger audiences for all BBC content. He also delivered the BBC One identity refresh in 2019, working with Martin Parr to keep BBC One a fresh, modern and relevant channel for audiences, and in 2021 he worked with Aardman to deliver the BBC One Christmas on screen presence that preceded a further refresh of BBC One’s idents.
Prior to his time at the BBC Nick worked at ITV, where he led the ITV Player rebrand to ITV Hub and worked across the marketing for factual, daytime and sport. He worked on the launch marketing for shows as diverse as The Mafia With Trevor McDonald, Judge Rinder, Good Morning Britain, the Tour de France, FIFA World Cup 2014 and the Champions League and Europa League before it moved to BT Sport. Nick started his career in marketing at Channel 4.
