As Chief Marketing Officer Nicki sets the global marketing strategy for BBC Studios and its brands, and provides marketing leadership for the company. She leads on the commercial development of BBC Studios’ franchise portfolio, which includes world-famous brands such as Doctor Who, Top Gear and Strictly Come Dancing/Dancing With The Stars, as well as BBC Earth. She also has guardianship of the BBC Studios master-brand and sub-brands around the world.
Appointed in 2020 Nicki re-joined the BBC from Charlotte Tilbury Beauty, where she had been CMO since 2017. In 2019 she was rewarded for her work there with the Digital Masters Award for Excellence in Marketing.
Prior to this Nicki spent a decade in senior marketing positions across the media sector, including the public service BBC and King Digital Entertainment. She started her career at Procter & Gamble in brand management, before joining McKinsey & Co. to work across a variety of consumer and media clients.
