Nikki is a purpose driven, people first leader with a passion for building brands that deliver strong commercial impact while creating meaningful, positive change in consumers’ lives. She currently serves as the Northern Europe Marketing Director for Self Care at Reckitt, where she stewards the full portfolio that includes some of the UK’s most trusted health brands, including Nurofen, Gaviscon, and Lemsip.
A recent career highlight is Nurofen’s See My Pain platform – a bold initiative designed to expose gender pain bias and help close the gap in how women’s pain is recognised, understood, and treated. The campaign ignited a national conversation, shifted public and professional perceptions, and was honoured with the 2025 Grand Effie, one of the industry’s most prestigious awards for marketing effectiveness.
Across her 14 year career, Nikki has led, strengthened and learned from some of the UK’s best loved FMCG brands across healthcare, beauty, and food. With deep expertise in brand strategy, consumer insight, and building high performing teams, she is known for a leadership style rooted in empathy, clarity, and courageous decision making.
Beyond her day to day remit, Nikki is deeply passionate about people development. She champions capability building across the organisation and helps lead Reckitt’s early talent programme, creating environments where people feel empowered to stretch, grow, and thrive.
Outside of work, she is an enthusiastic netballer and loves taking on fitness challenges – often turning them into opportunities to raise money for charities close to her heart. Nikki is also mum to her eight year old daughter, Bella, and the two share a love of seeking out new adventures and experiences together.
