Pat is a strategic and creative thinker, passionate about building marketing capability and a customer first culture. His career spans across Retail, Health and Financial Services sectors in Australia and internationally.
In his current role as Head of Group Media at Coles, Pat is accountable for maximising effectiveness and return of investment across group paid, earned, and owned channels, and for driving the personalisation and customer relevancy agenda. He’s also held the Head of Marketing role where he led a large team responsible for all creative, media, digital, customer lifecycle and sponsorships for Coles’ financial services products.
Prior to Coles Pat was part of ANZ’s scaled agile transformation appointed as a Product Owner in a key customer engagement squad leading proposition development and large-scale marketing programs. He spent seven years at ANZ where he held various senior roles launching multiple award-winning campaigns.
Pat’s achievements also include Effie Awards for ‘Sustained Success’ in 2017 and ‘Insight and Strategic Thinking’ in 2018 and a ‘Best Customer Marketing’ award at the Australian Lending Awards in 2018. He has launched several firsts – including ‘ANZ School Ready’, Australia’s first private school fee calculator, NAB’s Visa Debit, GE Money’s first dual credit/ store card anywhere in the world, and WorkHealth, a major public health initiative whilst at WorkSafe Victoria.
Mentoring people to achieve professional and personal growth is also a keen passion for Pat, and he is known for building highly engaged teams.
In his spare time Pat enjoys quality time with his young family, is a keen Melbourne Football Club supporter and a passionate environmentalist.
