Pete has worked in major food roles in Unilever for most of his career – across D and D&E markets. Today, he is the joint Foods CMO and Head of the Global condiments business in Unilever.
Previously, as CMO Europe and Head of Marketing North America, Pete led the Marketing in Unilever’s two biggest Ice Cream businesses for over a decade. He has also been GM for Ice Cream UK/I. He loves combining business know-how and brand know-how. His career has also taken him to Unilever’s biggest PC categories, managing Dove across the Middle east and part of the Vaseline Intensive care brand’s early journey to a billion-dollar brand.
Pete loves the idea of human insights hiding in plain site. He talked at Madfest on this topic last year. He is passionate about ‘’one step’’ marketing and work that everyone understands in a blink of an eye.
He lives in the Netherlands and enjoys the flatlands for his love of cycling. He is a golfer (of sorts) a lover of history and would always rather be moving than static.. He is married with two kids and a dog. He is also known for bringing humour to the everyday. In humour, says Pete, can lie great creativity.
