Peter Chun is the EVP and Global Head of PAC (Platforms, Algorithms, and Culture) at VaynerX, leading the company’s platform and creative strategy. His expertise in platforms and cultural trends allows him to deliver cutting-edge insights and maximize relevance for the agency and its brand partners.
As an innovator, Peter spearheads VaynerX’s initiatives across emerging landscapes, consistently pushing boundaries and setting new standards. His strategic vision and commitment to staying ahead of the curve have positioned VaynerX as a leader in the digital marketing space, delivering exceptional results for its clients.
With over 15 years of experience in digital marketing, performance advertising, and venture-backed consumer startups, he’s worked with the world’s largest consumer Internet brands, such as Apple, American Express, and Nike, to name a few.
Before joining VaynerX, he was the Head of Platforms at SocialCode, leading the launch of Facebook Twitter, Pinterest, Instagram, and Snap’s Ad API’s. Peter’s previous roles included managing director at LinkShare (acquired by Rakuten) and head of solutions at Clickable (acquired by Syncapse). In addition, he co-founded Swaag, the first sneaker and fashion mobile community featured by Apple.
