Phoebe Barter, Group Brand & Sponsorship Director, Brand & Corporate Affairs, Aviva

brand, brand advertising, sponsorship, group art and archives.

She has a track record in building brand, strategy, sponsorship, and communications teams, leading transformational change and driving commercial growth for Aviva, Barclays and American Express.

Prior to Aviva, Phoebe was at Barclays for eight years as Group Brand Director. Before joining Barclays, Phoebe spent ten years at American Express in a succession of brand, strategy, sponsorship, and communications roles in her native Sydney, Australia; in New York and in London.

Her early career was spent in a marketing and sponsorship agency, working on the Visa International account and the iconic Rugby World Cup.

Phoebe sits on the Norwich Business School Advisory Board, volunteers her time with Speakers for Schools, and is a member of both WACL (Women in Advertising & Communications London) and The Marketing Society. She now calls London home, where she lives with her husband and two children.

Phoebe Barter

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.