brand, brand advertising, sponsorship, group art and archives.
She has a track record in building brand, strategy, sponsorship, and communications teams, leading transformational change and driving commercial growth for Aviva, Barclays and American Express.
Prior to Aviva, Phoebe was at Barclays for eight years as Group Brand Director. Before joining Barclays, Phoebe spent ten years at American Express in a succession of brand, strategy, sponsorship, and communications roles in her native Sydney, Australia; in New York and in London.
Her early career was spent in a marketing and sponsorship agency, working on the Visa International account and the iconic Rugby World Cup.
Phoebe sits on the Norwich Business School Advisory Board, volunteers her time with Speakers for Schools, and is a member of both WACL (Women in Advertising & Communications London) and The Marketing Society. She now calls London home, where she lives with her husband and two children.



