Pia is currently Head of Amplification & Trading at independent Australian owned IKON Communications. She leads a team of 40 planning and investment staff, ensuring that client’s media strategy is turned into a reality that drives business outcomes. She is zealous about new media and innovation in channel, driving the team to think differently at every brief. Her passions include mentoring young traders, developing the team and ensuring she builds and maintains market leading relationships with suppliers and clients.
Prior to this, she was the client lead on the Coca-Cola account, and oversaw that trading and negotiation output on Coke, Vodafone, Diageo & NIB.
Pia has a media agency pedigree that also includes global agency groups UM and Starcom. At these agencies, she honed her planning, investment and client management skills, before moving into her current discipline head role at IKON. She has worked on almost every category during her 13 year career; Entertainment (Sony Pictures Theatrical), Finance (Commonwealth Bank, Virgin Money, BankWest), Insurance (NIB), Auto (Subaru), Beverages (Coca-Cola), FMCG (Goodman Fielder, SPC, Unilever), Cosmetics (L’Oreal) Telco (Vodafone), Retail (Myer, Wesfarmers), QSR (Subway), Electrical (Panasonic), Tech (Microsoft) and Government (Australian Labour Party).
