Pilar is a dynamic marketing leader with a passion for driving brand and business growth, exceeding consumer expectations, and developing top-tier talent. She has a proven track record of creating strategies that drive success for iconic brands both in the U.S. and internationally. Pilar is known for her inspiring leadership, empowering teams to reach their full potential and contribute to organizational success.
Since June 2021, Pilar has served as Brand Marketing Director at Target, where she has led key initiatives, including reshaping the marketing approach for new and remodeled stores, growing the Same Day Delivery business, and pioneering hyper-local, culturally relevant activations. She has also evolved critical Enterprise capabilities to differentiate Target from competitors and drive long-term growth.
Before Target, Pilar spent nearly a decade at General Mills, where her strategic leadership fueled growth for iconic brands. Her contributions earned her prestigious awards, including the Champions Award for helping turn around the Yoplait core business in FY19, and the “Trailblazer” Women in Marketing award for leading innovative strategies for Pillsbury. Pilar also served as President of the Hispanic Network, rebranding it as the Familia Network and expanding partnerships with The BrandLab to support diverse talent development.
Pilar holds a B.S. in Industrial Engineering from the Pontificia Universidad Católica de Chile, where she graduated with honors. Fluent in English and a native Spanish speaker, she brings extensive global marketing experience and a proven ability to build and lead high-performing teams. Originally from Chile, Pilar now resides in Minnesota with her husband and two children.
