As CMO of The Weather Company, Randi Stipes takes an agile, data-driven approach to drive business growth and deliver measurable results for customers and consumers alike. Randi is no stranger to marketing transformation, having helped build The Weather Channel into one of the top 10 most trusted U.S. brands and the world’s most accurate forecaster. She’s helped elevate The Weather Company to an AI-driven ecosystem player, while devising solutions that help consumers and brands confidently leverage data and technology to make more informed decisions and create a more authentic value exchange.
With nearly three decades in media and marketing, she has served in a variety of functions across product, editorial, sales and marketing. As part of IBM, she led developer marketing and brand advertising, where she was instrumental in launching IBM’s brand platform, “Let’s Create.”
She excels at being able to unlock creativity and high performance on the teams she manages, resulting in some of the industry’s top recognition and awards from Cannes Lions, The Drum, Festival of Media Global Awards, Effie Awards, IAC Awards, Marcom Awards and many more.
She is passionate about the intersection of driving business growth and societal change, which she believes are not mutually exclusive for successful brands. That commitment often leads to compelling industry collaborations, such as recently partnering with the United Nations Development Programme on its “Weather Kids” climate action campaign for a brighter future.
As an advocate for positive industry and societal disruption, she sits on the boards of the Ad Council, BRIDGE and the OAAA Brand Council. Randi was also named a “2020 Woman to Watch” by Multichannel News.
