Renee Barton is a senior marketing leader with over 19 years’ experience delivering commercial impact through customer-led, insight-driven marketing. Currently a Senior Marketing Manager at Coles, Renee has built a strong reputation for solving complex business problems through brand, media and creative strategy, consistently delivering measurable results across engagement, sales and profitability. Professionally, Renee is known for leading high-performing, data-led teams and embedding a disciplined test-and-learn mindset. She has led teams to challenge underperforming creative and channel strategies, driving a step-change in performance including a 40% uplift in CTR through creative optimisation and above-benchmark results across social channels. Her leadership balances creativity with commercial rigour, enabling teams to deliver meaningful outcomes at pace. Renee is a highly effective cross-functional leader, partnering closely with senior stakeholders to strengthen ways of working and build long-term capability. This includes leading insourcing initiatives to develop digital and creative expertise within internal teams, improving collaboration, efficiency and impact across marketing, media and creative functions. She has also led complex, tech enablement projects delivering data and Ai based solutions that allow Coles to show up in more relevant and personalised ways for customers. Grounded in purpose and personal growth, Renee brings a values-led approach to leadership. She recently took an extended period of long service leave to travel internationally with her young family, deepening her self-awareness, resilience and global perspective — experiences that continue to shape how she leads people and makes long-term decisions. Highly ambitious and committed to developing as a leader, Renee aspires to progress into broader marketing leadership roles where she can continue to develop others, influence at scale, and create meaningful impact for customers, teams and the business
Renee Barton, Senior Marketing Manager – COLES
