Rich Lawrence is a board-level marketer and enterprise leader at New England Seafood- a purpose-led business working to making a impact on the planet and its people.
As part of Woocheen, Sealaska’s global ocean health platform, NESI is part of a bigger mission to use sustainable seafood and geosciences to restore wilderness, health and balance to our planet’s oceans and ecosystems by 2050.
Classically trained at Unilever and PepsiCo, Rich has built brands ranging from Lays, Tropicana & Weetabix to challenger launches like Naked Juice, Leap and Fish Said Fred
Today he leads multiple teams across Marketing, Category Insight, Product Development and European Business Development though he is glad he no longer has to help run the Food Truck.
During his time at NESI, he has helped grow the business from £100M to £250M+ with a focus on using marketing to drive real commercial outcomes. He is particularly interested in how evidence based marketing and creative thinking can accelerate growth at a total category level- particularly in a rapidly transforming food system.
Rich is motivated be a bigger ambition, to prove that business and marketing can be a force for good supporting Sealaska’s mission to restore balance to the world’s oceans whilst building a successful global seafood company.
