A passionate advocate for the customer, Rosie is currently channelling her energy as MECCA’s Head of Loyalty – namely the award winning Beauty Loop programme. Rosie leads a brilliant and varied team with responsibilities that range from securing world-class and covetable rewards from amazing brand partners, to delivering all through the line marketing activity, as well as responsibility for the commercial success of the programme – one of MECCA’s key trade drivers. Rosie also has one eye on the future, so all innovation, strategy and transformation also sit within the team. She’s proud that all key brand and performance metrics have improved under her leadership – with NPS in 2022 the highest in Australia for a loyalty programme, according to the Australian Loyalty Association and significant growth in commercial levers.
Prior to this Rosie held a range of agency and client side roles here in Australia and Europe in industries as varied as telco, automotive, real estate, publishing, fashion and retail over the past decade or so, and her marketing experience is well rounded across brand planning, proposition development, research and campaign management. One consistency has been a focus on customer experience (even before it was fashionable).
Rosie has a passion for people and her interest for this expands outside of work where she’s engaged in a number of D&I initiatives particularly on the Women’s Health Victoria Equality in Advertising Reference Group. She is really proud of her reputation for creating supportive and collaborative team environments where everyone can thrive.
