Rowan Chidgey is the European Marketing Director for AB InBev, responsible for all marketing, comms and innovation for the Craft, Specialties and Beyond Beer portfolio. Prior to this, Rowan was the European Marketing Director for AB InBev’s Global Brands including Stella Artois, Budweiser, and Corona where she delivered strong revenue growth, as well as oversaw breakthrough and industry-recognised campaigns despite the COVID pandemic heavily impacting the pub and bar industry.
Rowan led the return of the Budweiser ‘Whassup’ campaign which was recognised as one of the best campaigns of 2020, and the launch of Budweiser being brewed with 100% renewable electricity in Europe. Previous roles at AB InBev include Marketing Director UK & Ireland. Before joining AB InBev, Rowan held several marketing and sales positions at Mondelez and PepsiCo.
Rowan holds a bachelor’s and master’s degree from The University of Warwick of which she remains an Exec MBA Speaker. Rowan is an Alumni of The Marketing Academy Fellowship Programme 2022, holding a strong passion for people development, mentoring and coaching.
Rowan is happiest when with her family, husband James and 2 year old son Robin.
