Ruben has always pursued the intersection of creativity and business, he has a passion for building brands and understanding human psychology, in his current role as Marketing Director for HP Australia and New Zealand he is responsible for all Consumer and Commercial divisions including spearheading the charge into AI. He has helped transform HP’s printing business with the launch of the HP Instant Ink service in Australia in 2018, a revolutionary subscription service which tackles multiple pain points in printing, and has been the winner of a global CMO transformation award for his work. With a passion for emerging technologies he has had the privilege of building a career with Fortune 100 brands. Prior to HP, he was at Telstra where he led marketing programs for SMB and Consumer propositions across Mobiles, Broadband and more. At IBM, Ruben helped to re-build marketing impact in the SMB and Enterprise portfolios, successfully increasing pipeline programs to deliver revenue and market share growth across the suite of complex networking and IT products. Ruben believes the role of marketing can no longer be purely advertising, but to foster creativity in brand experience through the company, ensuring every touchpoint is memorable for the customer.
Ruben Ahmed, Director of Marketing – HP Inc
