Ruth van Gogh is a senior marketing leader at KFC SOPAC, known for combining commercial rigour and creative ambition with a passion for growing high-performing teams.
In her current role, Ruth leads the team responsible for bringing the majority of KFC’s innovation-led campaigns to market in Australia, managing a fast-paced, year-round calendar of major launches. Sitting at the intersection of brand, creative, media and commercial strategy, she leads campaigns from proposition and go-to-market strategy through creative development, media and launch. She works closely with KFC’s agency partners and cross-functional teams to turn big ideas into campaigns that deliver at scale.
Ruth is passionate about balancing art and science in decision making, combining commercial and customer thinking with creative judgement. She values strong points of view grounded in insight and data, while leaving room for instinct, experience and bold thinking. She enjoys galvanising people around a shared ambition, challenging assumptions and creating clarity through complexity.
Across her career at KFC, Ruth has built broad experience across brand, retail, digital and commercial marketing. Prior to her current role, she worked in omni-channel marketing, leading integrated campaigns across the full customer journey. Before that, she specialised in retail strategy, leading KFC’s value strategy and helping shape how the brand translates its marketing strategy into compelling customer propositions and sustainable commercial growth. She has also led KFC’s television and sports partnerships, including work across some of the brand’s most visible media and cultural platforms.
Before moving to Australia in 2019, Ruth worked at Nestlé in the Netherlands, where she helped transform the Infant Nutrition business, including launching a new challenger brand and developing its eCommerce strategy. Earlier in her career, she worked at Stage Entertainment after completing her Master’s Degree in Marketing.
Outside work, Ruth loves travelling, spending time with her boys, staying active, hosting and cooking.
