Ruth is currently Global Head of Brand and Marketing at Boody, Australia’s first B Corp certified underwear brand, loved in 15 countries worldwide and recognised in the top 5% of B Corps globally.
As part of the global leadership team, Ruth is responsible for brand and communications as well as media, digital and CX outcomes in Boody’s key territories including ANZ, U.S, Canada and Europe. As a purpose-led organisation in high growth mode, Ruth is responsible for connecting marketing and commercial outcomes whilst keeping the customer (and the planet) at the heart of every business decision.
Previous to this she spent 13 years agency side, most recently having been Managing Partner of award-winning creative agency, The Works, where she worked alongside the founders to drive both economic and creative growth for the agency, its clients and staff.
Joining The Works in 2017, Ruth was hired to launch sister content and social agency Daresay growing the business from zero to nearly $4m in revenue in under 2 years, building a highly engaged team, winning ASX listed clients and taking out “content agency of the year” twice in its first two years of operation.
Previous to this, Ruth was General Manager of global content marketing agency, King Content, where she led Sydney operations, across video, design, social, editorial and native advertising functions whilst also running strategy globally for clients across Australia, Asia, London and New York.
Ruth’s 13 years of experience span both APAC and European roles. Having started her career in London PR agency, Four Communications, she led PR and social strategies for world-renowned travel brands including Etihad, Visit Sweden and The Cruise Line Association before taking a role with media agency, Mindshare to drive social media outputs for clients including Mazda and Three mobile.
Ruth’s career trajectory (and tenacity) have led her to twice be named in B&T’s Women in Media, whilst she is also a passionate and dedicated mentor to a number of up-and-coming industry talents, as well as judge at the annual 30 under 30 awards as well as much esteemed Effie Awards.
