Sabrina Rodriguez is a senior marketing leader with 13+ years’ experience shaping and transforming brands for global enterprises across the Tech, Telco, Finance and Media industries. Currently serving as Director of Field Marketing UK&I at Salesforce, Sabrina leads an integrated team of experts spanning brand, digital, social and content to deliver meaningful commercial impact, scaled innovation and long-term strategic advantage for the company’s second largest market.
Prior to Salesforce, Sabrina has held leadership roles as Global Head of Digital Marketing at Ericsson and Dentsu, having launched her career as a digital- and social-first marketing leader at Travelex and Telefonica. Throughout these roles, Sabrina has been a constant catalyst for change, known for her bold vision, relentless curiosity and fluent ability to deliver global transformation programmes within complex, highly matrixed organisations, all while building, coaching and investing in high-performing, award-winning teams.
With a high-velocity, multi-sector background working across B2B and B2C, and experience both client and agency side, Sabrina is increasingly regarded as a trusted advisor within the Marketing industry. Regularly presenting on the future of brands, media and digital innovation, Sabrina has been featured by the likes of LinkedIn, Forrester, The Drum, Ad Week, the FT, IPA and Adobe.
Alongside her career, Sabrina performs with The Cantus Ensemble, a London-based chamber choir, and brings her passion for the arts to the non-profit sector as Chair and Trustee for several musical charities, including Tenebrae and The London Handel Festival. In these roles, Sabrina champions governance and digital transformation, while driving responsible, long-term value creation for the industry.
