New Zealand. He oversees the strategy & execution of all brand & omni channel marketing campaigns at destination to midsize customers & Cisco partners.
Powered by strong analytical thinking & a capacity to influence others, he implemented new demand generation processes with customer-centric approach that delivered triple digits growth in sales revenue over the last 4 years.
Salim comes from Paris where he first graduated with a Bachelor of Arts. At just 20 years old, Salim already helped producing over 30 documentaries before going back to business school where he graduated with a Master of Marketing in media & communication.
In France, Salim worked for Brother France which he left after launching the first Managed Print Service which is now becoming a standard in the printing industry.
With less than 10 English words in his vocabulary, Salim left his comfortable life to seek a new challenge in Australia. While falling in love with the country, he held numerous position such as National business development manager & Senior Product Manager, looking after wide format printing solutions for Hewlett Packard at Ingram Micro Australia.
Don’t be fooled! Behind the innocent smile, there is a high skilled fighter who spent 11 years competing in France at the highest level in Judo & was a multi time Australian Sambo Champion. He retired after representing Australia at the Sambo World Championship in 2016.
One of his greatest achievement is around his leadership journey where he helped develop other teammates and have a positive impact in their professional career as well as human being. He believes that people can achieve great things in life if they access the right support.
Salim is passionate about supporting others whether it is in sports, at work or in the community.



