Sally Abbott is the Managing Director of The Weetabix Food Company for Post Holdings, Inc. Weetabix is the second largest cereal manufacturer in the UK, and the Weetabix brand is UK‘s number 1 breakfast cereal. Weetabix sells breakfast cereals, breakfast drinks, and cereal bars in the UK and around the world. Weetabix Food Company also owns Lacka Foods, owner of UFIT, Britain’s biggest and fastest-growing Protein RTD Shake brand.
Sally is responsible for all operations, including manufacturing, procurement marketing and sales across all branded and Customer Own Brand products and leads the company agenda on Environmental, Social and Governance (ESG) and Diversity & Inclusion.
Sally joined Weetabix in 2008 as Group Marketing Director while the company was owned by Lion Capital. She was part of the management team during the following period of joint- ownership by Shanghai-based Bright Food Group and Barings PE Asia. During this time, she helped lead Weetabix to a market share of 16.9%, the highest in its 85-year history. Sally stepped into the Managing Director role in July 2017 when Post Holdings, Inc. acquired the company.
Sally began her career as a graduate with Unilever before joining Kraft Foods, where she worked across all food categories in the UK and International markets. At Kraft Foods she won two President’s awards and a Global Media Award. She is an alumni of the Marketing Society Leaders’ Programme.
