Sally Tran is the Sr. Brand Manager of Extra at Mars Wrigley, Inc. As the world’s largest Confectionery manufacturer, Mars Wrigley is focused on bringing more smiles and creating better moments in over 180 countries with iconic brands like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles®. As Sr. Brand Manager for Extra, the largest brand in the Category, she is focused on recruiting the next generation of gum chewers and building consumer obsessed brand strategies. She has most recently taken on the role of Interim Sr. Director, Gum & Mints, leading the turnaround of a $1.5B business portfolio.
In her 9 years at Mars Wrigley, Sally led multiple roles across the organization. This includes leading Market Intelligence & Data Analytics and Media Insights. Early on in her career at Mars Wrigley, Sally also had the opportunity to broaden her perspective during her time in the Graduate Leadership Development Program, gaining experiences in Research & Development, Strategic Revenue Management, and as the Team Lead in a manufacturing plant.
Sally holds a Masters in Business Administration from Rutgers University as well as a Bachelors of Science in Business Management and a Bachelors of Science in Fashion & Textiles Merchandising from Louisiana State University. Outside of work, Sally is the proud mom to two fiercely independent young girls. She also enjoys cooking (often combining her Vietnamese, Cajun, and American roots), snowboarding, and knitting.
