Sam started life Agency side, facing into tough, real world issues with ambition and heart. She has worked at some of the best Agencies in the world both in Australia and the UK and always on the toughest accounts.
Whilst at Mother London, Sam lead the Boots business and produced some of its most iconic work. So much so that when the Walgreens Boots Alliance eventually became public facing and it was time for a global alignment of Agencies; No7 stayed with Mother for another two years, breaking away from the global mandate.
Sam didn’t shy away from taking on her next challenge with Tesco on at BBH. When Sam joined Tesco was facing into real issues and was one of the most hated brands in the UK. Sam worked to bring brand back to the table with joyous and culturally resonant work. 4 years into a 5 year turn around story, Sam was tireless in her pursuit of what the brand could do to protect the business through Covid. Which was all rewarded with winning brand of the year, IPA Grand Prix and also seeing unprecedented results from the best creative platform Tesco has ever launched, Food Love Stories.
Next, Sam responded to family needs as soon as they arose, returning to Australia to take up her most cherished title: Primary Carer of Mum. Ambitious, keen to learn and always up for a new challenge; Sam chose this moment to move Client side as Marketing Director of Brand for Coles too. Sam didn’t miss a beat in adding to her skill set. During this time, Sam also oversaw the complete organisational design of the marketing department and Agency infrastructure. Primary to the design was the interlacing of creativity and data at the heart of the business.
Now some 20 years into her marketing journey, Sam is living her best life as Marketing Director at McDonalds Australia. Sam’s love of scale, transformation, culture and customer obsession are all a part of her daily life, which is why McDonalds is the perfect next chapter in her career to bring all of these passions together to create famous, world class Marketing that leads to business growth.
