Samantha is a successful senior Business Leader/Marketeer with a reputation for growing profitable brands and businesses. Highly innovative and talented in disrupting existing markets, reframing conventional thinking in pursuit of long-term sustainable revenues and profits.
Sam has strong marketing, innovation, general management and governance experience in major organizations, with hands-on Global operating experience in over 30 countries including China, Russia, UK, EU, USA.
Samantha has been at the Mark Anthony Group for 4 years. Mark Anthony is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is built on a foundation of family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers’ lives, creating entirely new categories in the drinks trade and launching a portfolio of new-to-world brands that have transformed the global drinks industry, White Claw hard seltzer and Mikes Hard Lemonade being two of the most well-known.
Prior to Mark Anthony brands, Samantha Reader held senior leadership marketing and innovation positions at Diageo PLC for 17 years, overseeing multi-country portfolios and pioneering disruptive innovation strategies.
