Sara is Sales and Marketing Director for Merlin Entertainments where she is tasked with building and delivering the brand, sales and marketing strategy for Merlin’s indoor attractions across the UK, including cities (London, Manchester, Birmingham, Edinburgh) and coastal resorts (Brighton, Blackpool, Scarborough & more) for global brands LEGOLAND Discovery Centres, SEA LIFE, The Dungeons, Madame Tussauds, The lastminute.com London Eye, Shrek’s Adventure! London and Blackpool Tower.
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe’s Number one and the world’s second-largest visitor attraction operator, Merlin operates 129 attractions, 21 hotels and six holiday villages in 24 countries and across four continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.
Merlin’s ambition is to be the world’s number one location-based entertainment company and Sara’s role is intrinsic to this success. She has full P&L and marketing accountability for all disciplines for Merlin’s UK Midway business which is Merlin’s largest EBITDA generator.
Sara has deep experience of global and UK markets from the world’s biggest content and franchise brands. Prior to joining Merlin, Sara was Digital Marketing Director in LEGO’s Marketing and Product Development team and VP Franchise Marketing & Digital Planning at BBC Worldwide. She has consistently created innovative work and is a recognised industry innovator with a plethora of awards to her name. These include being named a Top 100 Most Effective Marketer by Marketing Week, Drum Digerati twice and in The Hospital Club’s 100 as one of the most influential in UK creative industries.
